In 2026, the average ecommerce ROAS benchmark across all platforms is 2.87x, down roughly 4% year over year, driven by rising CPMs, iOS attribution gaps, and increased auction competition. There are a few numbers in DTC that generate more misplaced
In 2026, the average ecommerce ROAS benchmark across all platforms is 2.87x, down roughly 4% year over year, driven by rising CPMs, iOS attribution gaps, and increased auction
Every growing Shopify store faces the same challenge. Order too little and you lose sales. Order too much and cash gets tied up in products that sit on
A good gross profit margin for eCommerce is 50%–70%. This range gives businesses enough room to cover operating costs and invest in growth, while margins above 70% are
Your Shopify Store is actually profitable only when enough money is left after every cost is deducted. If your sales are growing but your cash flow still feels
Shopify founders should track these 7 useful KPIs, such as net revenue, contribution margin per order, CAC, LTV:CAC ratio, repeat purchase rate, AOV and return rate by SKU.
Most Shopify stores generate the majority of their profit from a surprisingly small group of customers. In many cases, the top 20% of customers account for around 80%
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