Sales Analytics

Know exactly what is driving your revenue — and what is holding it back

Most retail brands track total revenue. But total revenue hides the real story. We show you which channels, products, and customers are actually growing your business — and which are quietly draining it.

Sales performance dashboard
Total revenue
$284K
↑ 18% vs last month
Avg order value
$94
↑ 6% vs last month
Conversion rate
3.4%
↑ 0.3pp vs last month
Revenue trend (last 7 months)
Sales growth %
+18%
month over month
↑ Best month this year
Revenue by channel
Shopify$162K
Amazon$84K
Wholesale$38K
Top SKUs by revenue
SKU-047$44K
SKU-012$31K
SKU-098$28K
Questions this answers

The questions your sales data should already be answering

Are my sales growing or declining — and why?

Which products generate the most revenue — and profit?

Which months and seasons drive peak sales for my business?

What is my average order value — and is it improving?

Which sales channels are growing and which are underperforming?

Are my promotions and discounts actually growing revenue — or just eroding margin?

Problems we solve

Sound familiar? These are the problems we fix.

You see total revenue — not the real story

Revenue looks healthy on the surface, but you have no visibility into which channel, product, or campaign is actually responsible for growth — or for any sudden drops.

Seasonal patterns catch you off guard

You miss peak demand windows because you are not tracking historical trends. By the time you notice a pattern, the opportunity has already passed.

You cannot tell what is working in your sales mix

Some channels are growing, others shrinking — but your current reports do not make that visible. You are making key business decisions with incomplete information.

Order volume is up but profit is not

More orders does not always mean more profit. Without breaking down AOV, discounts, and returns by channel, you cannot see where value is quietly leaking out.

Your data lives in too many places

Shopify, Meta, Google, spreadsheets — your sales data is scattered across tools. You spend hours pulling it together instead of acting on it.

Pricing and promotions feel like guesswork

Without clear before/after performance data, you do not know if discounts are actually growing revenue or just eroding your margin month after month.

KPIs included

What we track — in plain business language

Every KPI is chosen because it answers a real business question — not because it is easy to pull from a database.

Total revenue
Overall revenue across all channels with trend lines — so you see growth direction, not just a snapshot number sitting in isolation.
Revenue by channel
Shopify, Amazon, wholesale, or any channel you sell on — broken down clearly so you know where revenue actually comes from at any given time.
Average order value (AOV)
Track whether customers are spending more or less per order over time — and identify exactly what is driving that change up or down.
Conversion rate
See how well your store converts visitors into buyers — and immediately spot changes after every campaign update, price change, or site redesign.
Sales growth %
Month-over-month and year-over-year growth — with plain-English commentary on what changed and why, not just the percentage sitting on a slide.
Top SKUs by revenue
Your best-selling products ranked by revenue — so you always know exactly what to protect, promote, and restock before you run out.
Example dashboard visuals

What your sales dashboard looks like

Every dashboard is built and managed by our team — tailored to your business, not a generic template.

Revenue trend — monthly
SepOctNovDecJanFebMar
Revenue by channel
Shopify
$162K
Amazon
$84K
Wholesale
$38K
Other
$12K
Top products by revenue
SKU-047 — Summer Linen Set$44K
SKU-012 — Classic Tote Bag$31K
SKU-098 — Canvas Sneaker$28K
SKU-031 — Woven Belt$19K
SKU-067 — Denim Shorts$16K
Sales by day of week
MonTueWedThuFriSatSun
What you will gain

Clear revenue intelligence — every single month

This is what sales analytics actually delivers for your business from day one:

A single source of truth for all your revenue data — no more spreadsheet chaos or manual exports
Instant visibility into which channels are growing and which are silently declining
Early warning when revenue trends are shifting — before it becomes a serious problem
Confidence to make pricing, promotion, and inventory decisions backed by real data
Monthly insights report with plain-English commentary — not just a dashboard full of numbers
Spot seasonal growth patterns in advance — and plan inventory and campaigns ahead of time
Decisions you can make

From data to decisions — fast

Identify best-selling products

Know which SKUs to protect, replenish first, and feature in campaigns — based on actual revenue data, not gut feel.

Detect and act on seasonal trends

See your historical demand patterns clearly — so you can plan inventory, staffing, and ad spend ahead of every peak period.

Improve your pricing strategies

Understand how price changes affect AOV and conversion — and test promotions with clear before/after data to guide every decision.

Optimise your sales channel mix

Understand which channels deliver the highest revenue and margin — then double down on what works and fix what does not.

Respond faster to revenue shifts

Get early signals when revenue trends change — so you can investigate and act in days, not weeks, before a small issue becomes a big one.

Cut guesswork from your planning

Replace gut-feel forecasting with data-backed projections — so your quarterly and annual planning is built on something real.

Who this is for

Built for retail & ecommerce operators

Shopify store owners

Selling $500K+ per year and ready to understand what is actually driving your growth month by month

DTC brand founders

Running multi-channel operations and tired of manually stitching data together from different platforms

Retail operators

Managing multiple product lines who need clean, fast visibility into performance without building an analytics team

Fractional CFOs

Advising retail clients who need reliable, always-on revenue data to inform every strategic recommendation

Ready to see what your sales data is really telling you?

Book a free 30-minute strategy call. We will review your current setup and show you exactly what insights you are currently missing.