One unified view of every channel — finally

Selling across Shopify, Amazon, physical stores, and wholesale means your data is fragmented across four different systems — each telling a different partial story. We bring it all together into one clear dashboard so you always know which channels are growing, which are profitable, and where to invest next.

The problems Shopify brands face every day

The more channels you sell on, the more fragmented your data becomes — and the harder it is to see what is actually driving your business.

Visibility and performance challenges

Which channel is most profitable — not just highest revenue?
Are Amazon fees eating all the margin that looks healthy in the revenue number?
Which channel drives the highest customer lifetime value?
How do I compare performance across channels consistently when they all measure differently?

Operational and strategic challenges

How do I allocate marketing spend across channels without over or under-investing?
Are my retail stores cannibalising online sales — or expanding my customer base?
How do I manage inventory across channels without constant stockouts or overselling?
How do I grow the right channels while winding down the unprofitable ones confidently?

What your multi-channel analytics dashboard looks like

Every channel in one place — with comparable, consistent metrics across all of them so you can make real comparisons.

Multi-channel KPIs — in plain business language

Every KPI gives you a consistent, comparable view across all your channels — so you can make real decisions about where to grow.

Revenue per channel with trend lines — so you see which channels are growing and which are slowly declining.

Amazon and marketplace-specific metrics including fees, returns, and net revenue — giving you the true picture, not the gross revenue headline.

Physical retail versus digital performance — so you can assess the true contribution of each format to your overall business growth.

CAC by channel — so you can compare the true cost of acquiring customers across every touchpoint and allocate accordingly.

Contribution margin per channel after all variable costs — the most important number for deciding which channels to grow and which to rationalise.

Your overall cost to acquire a customer across all channels — the honest summary of your total marketing efficiency as a business.

Lifetime value of customers acquired through each channel — which tells you far more about channel quality than ROAS alone.

Stock availability and velocity across all channels — so you can prevent overselling, stockouts, and misallocated inventory simultaneously.

The questions your multi-channel analytics will answer

Clear, actionable answers your unified analytics dashboard delivers every month — across every channel you sell on.

Shopify generates 52% of revenue but 67% of total profit. Amazon generates 30% of revenue but only 21% of profit once fees and higher return rates are factored in.

Only 4% of Amazon first-time buyers made a subsequent Shopify purchase. Amazon is growing a separate customer base — not cross-pollinating your DTC brand.

Your March cohort retained 57% after 30 days — above your 52% benchmark. But the December cohort dropped to 31% at 90 days, suggesting holiday customers are not converting to loyal buyers.

How do I allocate inventory across channels when demand patterns are completely different on each?

Shopify customers have 75% higher LTV than Amazon customers. Every £1 invested in growing your Shopify channel generates significantly more long-term value than the same £1 on Amazon.

Your two retail stores generate 12% of revenue but require 28% of operational headcount. Their contribution margin of 18% is below your 31% business average — worth addressing before expanding.

One truth — across every channel you sell on

Here is what changes when you finally have a unified view of your entire multi-channel operation:

A single dashboard that shows every channel’s revenue, margin, and customer metrics side by side — with no manual reconciliation

True channel profitability — so you know which channels are genuinely worth growing and which look better in the top line than they are on the bottom line

Cross-channel attribution clarity — so you stop paying twice for customers that one channel is claiming but another actually acquired

Inventory intelligence across all channels — preventing stockouts on your best sellers and overselling across platforms simultaneously

Customer LTV by channel — so every channel investment decision is grounded in the long-term value it creates, not just the short-term revenue it generates

Monthly insights report across all channels — plain-English commentary on what is shifting in your channel mix and where to focus next month

Built for retailers who have outgrown single-channel thinking

Selling across Shopify, Amazon, and physical retail who need one unified view of what is actually driving growth — and what is quietly costing more than it earns

Managing multiple store locations alongside online channels who need consistent, comparable performance data across every format and geography

Advising multi-channel retailers who need reliable consolidated reporting to guide channel investment, pricing, and operational decisions confidently

Ready to see your entire business in one clear picture?

Book a free 30-minute strategy call. We will review your channel setup and show you exactly where your multi-channel data is hiding your biggest opportunities.

See how we work with other retail segments

Full retail analytics overview

Unified channel view, attribution

Order volume, inventory, margin by account