Full visibility into your wholesale operation — from orders to margin

Wholesale and distribution businesses generate complex data across inventory, buyer accounts, order volumes, and product margins — but most operators are running on spreadsheets and gut feel. We give you the analytics to see exactly what is driving performance and where profitability is being lost.

The problems wholesale and distribution businesses face every day

Wholesale operations are data-intensive — but most businesses still manage them with spreadsheets, email threads, and reactive decision-making.

Performance and profitability visibility

Which buyer accounts are most profitable — not just highest order volume?
Which SKUs have the best margin per unit shipped — and which ones cost more to fulfil than they earn?
Are discounts and payment terms given to key accounts actually margin-positive?
Where is margin being eroded across the order-to-delivery cycle?

Inventory and operational challenges

Which products are likely to stock out before the next supplier delivery arrives?
How much capital is trapped in slow-moving stock that has no near-term demand?
Are demand forecasts accurate enough to support efficient replenishment planning?
How do we prevent overselling across buyer commitments when stock is shared?

What your wholesale analytics dashboard looks like

Built and managed by our team — every visual is designed for how wholesale and distribution businesses actually operate.

Wholesale & distribution KPIs — in plain business language

Every metric is chosen because it answers a real operational or financial question about how your wholesale business is performing.

How many times your stock is sold and replenished in a period — the core measure of operational efficiency in a distribution business.

Revenue by buyer account — so you can rank accounts by contribution, track order frequency, and spot accounts that are growing or declining.

Total orders processed, by account and time period — with trend data to support capacity planning, fulfilment scheduling, and demand forecasting.

Revenue, margin, and turnover per SKU — so you know which products are worth growing, which need pricing review, and which should be discontinued.

Current stock by SKU with days-of-supply at current velocity — your earliest warning system for stockouts and overstock across your entire range.

True margin per SKU after COGS and fulfilment costs — so you can identify which products earn their keep and which are volume without value.

Margin per buyer account — because your highest-volume accounts are not always your most profitable once discounts and payment terms are factored in.

How closely actual demand matches forecasts — tracked over time to improve replenishment planning and reduce both stockout and overstock risk.

The questions your wholesale analytics will answer

Clear, actionable answers delivered every month — across your accounts, inventory, and product range.

Buyer A generates your highest revenue ($184K) but Buyer B generates 31% higher margin per unit after accounting for the volume discount and extended payment terms given to Buyer A.

3 of your top 5 SKUs will hit zero stock within 18 days at current order velocity. Meanwhile 7 SKUs have more than 90 days of supply — representing $42K in trapped capital.

Your Category A SKUs turn 6.8x per year at $22.4 margin per unit. Category C SKUs turn 1.1x at $12.1 margin per unit — they are occupying warehouse space that your best products need.

The 12% volume discount given to Buyer A reduces your margin on their orders from 28% to 16% — below the 22% average you achieve across your smaller accounts. The volume does not compensate for the margin compression.

Your forecast accuracy for top 10 SKUs is 74% — meaning 26% of your replenishment decisions are based on materially wrong projections. Improving this to 85% could reduce overstock by an estimated $18K annually.

Buyer C is ordering at 68% of their estimated category capacity. Buyer A and Buyer B are both at over 90% — suggesting Buyer C is the most actionable growth opportunity in your current account base.

The operational intelligence to run a leaner, more profitable wholesale business

Here is what changes when you have real analytics built for how wholesale distribution actually works:

Full visibility into buyer account profitability — so commercial decisions on discounts, terms, and growth targets are grounded in real margin data

Early stockout warnings on your best-moving SKUs — so replenishment happens proactively, not reactively after you have already let a buyer down

A clear picture of which SKUs are pulling their weight — and which are tying up warehouse space and capital without generating proportionate margin

Demand forecasting visibility — so your buying and replenishment planning is built on data trends rather than sales team gut feel

Pricing and discount intelligence — so you can have commercial conversations with buyers backed by clear margin data rather than negotiating blind

Monthly wholesale insights report in plain English — what changed in your operation last month and where the biggest improvement opportunity is

Built for wholesale and distribution operators managing real complexity

Managing 20+ buyer accounts across retail chains, independents, and online marketplaces who need clear visibility into account profitability and order performance

Running large SKU counts across multiple product categories who need reliable inventory turnover, demand forecasting, and margin-per-SKU analytics

Selling primarily to business buyers who need to understand account health, reorder patterns, and margin by customer segment to grow the right relationships

Ready to see exactly what is driving profit in your wholesale operation?

Book a free 30-minute strategy call. We will review your current data setup and show you exactly what insights your Shopify reports are missing.

See how we work with other retail segments

Full retail analytics overview

Unified channel view, attribution

Order volume, inventory, margin by account