Most retail brands are wasting a significant portion of their marketing budget without knowing it. We show you exactly which channels, campaigns, and audiences are generating profitable revenue — so you can stop guessing and start allocating with confidence.
Which marketing channels are generating the highest ROAS — and the lowest CAC?
Are my paid campaigns actually profitable after accounting for returns and COGS?
Which campaigns drove the most revenue this month — and why?
Is my email programme generating incremental revenue — or cannibalising organic buyers?
Where should I shift budget to get the most revenue growth per additional dollar spent?
Which channels bring customers with the highest long-term lifetime value?
Platform-reported ROAS is inflated by attribution overlap. Without cross-channel attribution, you are likely double-counting and overpaying for channels that are less effective than they appear.
Revenue from paid channels looks healthy — until you subtract COGS, returns, and ad costs. True marketing profitability is invisible without proper cost accounting.
Meta and Google report their own performance in their own favour. You need an independent view of what is actually driving revenue across all channels simultaneously.
Customer acquisition cost creep is one of the most common silent killers of retail growth — and it only becomes visible when you track it consistently across channels.
Open rates and click rates do not tell you whether your email programme is actually driving incremental purchases — or just re-engaging customers who would have bought anyway.
Pulling performance data from Meta, Google, Klaviyo, and Shopify separately — then reconciling it — is a weekly time drain that should be completely automated.
Every metric is chosen to give you an independent, accurate view of what your marketing spend is actually delivering.
Built and managed by our team — every visual is designed to answer a specific marketing question for your business.
Here is what changes when you have an independent view of your full marketing performance:
Stop spreading spend evenly across channels. Shift budget toward what is actually working — backed by independent attribution data, not platform self-reporting.
Identify campaigns delivering below your minimum ROAS threshold and cut or restructure them before they drain your monthly marketing budget.
When you know a campaign is genuinely profitable at current spend levels, you can scale it with confidence rather than hoping the numbers hold up.
Move beyond open rates. Understand which flows and campaigns are driving actual incremental purchases — and optimise accordingly.
Use LTV data to set the maximum CAC you can afford per channel — and hold every campaign accountable to that threshold before scaling spend.
Arrive at agency reviews with your own independent performance data — so you can have informed conversations about what is actually working rather than accepting their reporting at face value.
Spending $20K+ per month across Meta, Google, and email and needing an independent view of what is actually generating profitable growth
Managing multi-channel campaigns who need unified performance reporting rather than piecing it together from separate platform dashboards every week
Advising retail brands who need reliable, independent marketing data to make confident recommendations on channel strategy and budget allocation
Book a free 30-minute strategy call. We will review your current marketing setup and show you where the biggest efficiency opportunity is.