Know which products make money — and which quietly destroy your margin
Revenue by product is easy to see. Profit by product is where most retail brands are flying completely blind. We show you which SKUs are genuinely worth stocking, promoting, and expanding — and which ones are costing you more than they earn.
A product can be your top revenue earner and still be unprofitable after returns, discounts, and COGS. Without margin-level visibility, you cannot see this.
High return rates go unnoticed
A SKU with a 20% return rate is destroying margin silently. Without return rate tracking by product, these problems compound for months before anyone acts.
You promote the wrong products
Marketing budgets often go to products with big revenue numbers — not necessarily the ones with the healthiest margins or the most growth potential.
Assortment decisions are based on gut feel
Decisions about what to keep, expand, or discontinue should be driven by data on margin, sell-through, and return rate — not category manager intuition.
New product launches lack performance benchmarks
Without historical sell-through data, every new product launch is evaluated in isolation rather than against a meaningful performance baseline.
Bundling opportunities go undiscovered
Products frequently bought together — but not yet sold together — represent margin-accretive bundling opportunities that only appear in purchase pattern data.
Identify at-risk segments early and trigger re-engagement campaigns while customers are still reachable — not after they have already left.
Protect and grow your best products
Stop treating all customers equally. Direct your loyalty budget toward the segments with the highest LTV potential — not just the loudest ones.
Price with confidence
Understand margin at every price point so you can adjust pricing — especially during promotions — without accidentally making your best products unprofitable.
Launch new products with data-backed benchmarks
Compare every new product launch against your historical sell-through and margin benchmarks — so you know within weeks whether it is performing or not.
Build bundles that increase average order value
Use purchase pattern data to identify the combinations customers naturally gravitate toward — and formalise them as bundles to grow AOV profitably.
Fix high-return products before they compound
See which channels bring customers with the highest long-term value — and shift budget toward acquiring more like them.