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Shopify & DTC Brands

The analytics your Shopify store was never built to give you

Shopify's native reports tell you what happened. We tell you why it happened, what it means for your business, and what to do next. From true profitability to customer LTV and marketing attribution — we give DTC brands the intelligence to grow confidently.

Retail & eCommerce Shopify & DTC Multi-Channel Wholesale & Distribution
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Shopify & DTC analytics
Revenue
$284K
↑ 18%
Conv. rate
3.4%
↑ 0.3pp
LTV
$248
↑ 9%
ROAS
4.2x
↑ 0.6x
Revenue trend
Customer cohorts
Jan cohort68% ret.
Feb cohort61% ret.
Mar cohort57% ret.
Marketing ROI
Meta ROAS4.2x
Email ROAS5.1x
Blended CAC$31
Key challenges

The problems Shopify brands face every day

Native Shopify reports are a starting point — not a growth intelligence system. Here is what they leave you unable to answer.

Profitability and growth visibility

  • What is my true profit after discounts, returns, COGS, and ad spend?
  • Which products are actually profitable — not just high-revenue?
  • Are my paid campaigns generating margin-positive customers?
  • Where is my margin being eroded month after month?

Customer and marketing intelligence

  • What is the lifetime value of customers from each acquisition channel?
  • Which cohorts are retaining well — and which are churning fast?
  • Which marketing channels bring customers who actually stay and buy again?
  • Am I spending my ad budget in the right places to drive profitable growth?
Dashboard example

What your Shopify & DTC analytics dashboard looks like

Every dashboard is built and managed by our team — going far beyond what Shopify reports natively provide.

Shopify & DTC — Performance Overview
March 2026 · Updated daily
Total revenue
$284K
↑ 18% vs last month
Conversion rate
3.4%
↑ 0.3pp vs last month
Customer LTV
$248
↑ 9% vs last quarter
Returning customers
41%
↑ 4pp vs last month
Revenue trend — monthly
AugSepOctNovDecJanFebMar
ROAS by channel
Google Search5.8x
Email5.1x
Meta Ads4.2x
Customer cohort retention
Jan cohort (M3)68%
Feb cohort (M2)61%
Mar cohort (M1)57%
Marketing ROI
Blended ROAS4.2x
Blended CAC$31
CAC/LTV ratio0.13
True profitability
Gross margin38%
Net profit$81K
Refund impact-$23K
KPIs we track

Shopify & DTC KPIs tracked — in plain business language

Every metric goes beyond what Shopify reports natively — giving you the intelligence to make genuinely strategic decisions.

Revenue
Total and by product, campaign, and time period — with clear trend lines, not just a dashboard number.
Orders & AOV
Order volume and average order value — tracked over time to show whether customers are spending more per transaction.
Conversion rate
How well your store converts visitors — and how that changes after every campaign, price change, or site update you make.
Customer LTV
True lifetime value by acquisition channel — the number that tells you what a customer is really worth and what you can spend to acquire them.
Customer cohorts
Retention by cohort — so you can see which groups of customers stay and which churn, and what drives the difference.
Returning customers
The split between new and returning customers in revenue — and how that ratio evolves as your retention strategy matures.
Marketing ROI
ROAS and CAC by channel — independent of platform self-reporting so you get an honest view of what is actually working.
True profitability
Net profit after all discounts, returns, COGS, and marketing costs — the number Shopify reports never quite show you clearly.
Example insights

The questions your Shopify analytics will answer

These are the kinds of clear, actionable answers your DTC analytics dashboard delivers every month.

Profitability
What is my true profit after Shopify fees, returns, and ad spend this month?
Your gross revenue was $284K but after returns ($23K), COGS ($148K), and marketing ($31K), your true net profit was $81K — a 28.5% net margin.
Marketing
Which acquisition channel brings customers with the highest long-term value?
Customers acquired via Google Search have 68% higher LTV than Meta Ads customers at $312 vs $198 — but you are spending 4x more on Meta than Google.
Retention
Are my customer cohorts retaining well — or am I rebuilding my customer base from scratch every month?
Your March cohort retained 57% after 30 days — above your 52% benchmark. But the December cohort dropped to 31% at 90 days, suggesting holiday customers are not converting to loyal buyers.
Conversion
Did my site redesign actually improve conversion — or did it just change the look?
Conversion rate improved from 2.9% to 3.4% in the 30 days after launch — with the biggest gains on mobile product pages, which now convert at 2.8% versus 1.6% previously.
Products
Which products should I promote more aggressively — and which ones should I quietly wind down?
Your top 3 SKUs by margin deliver 52% gross margin versus your store average of 38%. Shifting promotion budget to these 3 SKUs could add $14K in monthly gross profit.
Growth
Am I growing sustainably — or growing revenue at the expense of profitability?
Revenue grew 18% last month, but net margin also improved by 2pp — meaning you are growing both the top and bottom line simultaneously. That is sustainable growth.
What you will gain

The intelligence to build a DTC brand that grows profitably

Here is what changes when your Shopify data finally works as a real growth intelligence system:

True profit visibility — not just revenue — so every growth decision is grounded in what your business is actually keeping
Customer LTV by acquisition channel — so you know which spend is building durable customer equity and which is just buying one-time purchases
Independent marketing attribution — an honest view of which channels are driving growth, not what each platform claims about itself
Cohort retention tracking — so you can see whether your customer base is compounding or leaking before it shows up in your revenue numbers
Monthly DTC insights report in plain English — what changed, why it changed, and what to focus on next month to keep growing profitably
A single dashboard that replaces your Shopify reports, Meta Ads Manager, Google Analytics, and Klaviyo dashboards — with one clear view
Who this is for

Built for Shopify brands ready to grow beyond gut feel

Shopify store founders

Generating $500K–$5M+ annually who are outgrowing native Shopify reports and need real business intelligence to make smarter growth decisions

DTC operators & growth teams

Running multi-channel acquisition who need unified attribution, LTV tracking, and profitability reporting in one place rather than piecing it together from separate platforms

Fractional CFOs & advisors

Advising DTC brands who need accurate, consistent financial and customer analytics to guide pricing, channel investment, and unit economics decisions

Ready to see what your Shopify store is really telling you?

Book a free 30-minute strategy call. We will review your current data setup and show you exactly what insights your Shopify reports are missing.

Book a free strategy callSee a sample dashboard
Explore other industries

See how we work with other retail segments

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Multi-Channel RetailUnified channel view, attribution
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Wholesale & DistributionOrder volume, inventory, margin by account
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