Ecommerce Analytics
Average ROAS Benchmarks for DTC Brands in 2026
In 2026, the average ecommerce ROAS benchmark across all platforms is 2.87x, down roughly 4% year over year, driven by rising CPMs,…
6 min read
Insights & Guides
The Retail Analytics Blog
Practical guides on profitability, marketing return, inventory and customer value for Shopify, multi-channel, wholesale and TikTok Shop brands.
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Ecommerce Analytics
What is a Good Gross Profit Margin for Ecommerce?
A good gross profit margin for eCommerce is 50%–70%. This range gives businesses enough room to cover operating costs and invest in…
5 min read
Ecommerce Analytics
How to Know If Your Shopify Store Is Actually Profitable
Your Shopify Store is actually profitable only when enough money is left after every cost is deducted. If your sales are growing…
5 min read
Ecommerce Analytics
The 7 Retail KPIs Every Shopify Founder Should Track (and 3 to Ignore) in 2026
Shopify founders should track these 7 useful KPIs, such as net revenue, contribution margin per order, CAC, LTV:CAC ratio, repeat purchase rate,…
7 min read
Ecommerce Analytics
What’s a Good Repeat Purchase Rate for a Shopify Store?
Repeat purchase rate is the metric that tells you whether your store is building real customer loyalty or simply relying on paid…
6 min read
Ecommerce Analytics
Why Most Shopify Stores Lose Money on First Time Buyers
Many Shopify founders assume every sale makes money. In reality, the first order often recovers only part of the cost of acquiring…
5 min read
Ecommerce Analytics
Revenue vs Profit — Why Shopify Founders Confuse Them
Revenue and profit are two of the most important numbers in ecommerce, yet they are often confused. Many Shopify founders celebrate rising…
5 min read