Customer Analytics
How to Calculate Your True Customer Acquisition Cost on Shopify
Customer acquisition cost (CAC) is calculated by dividing your total sales and marketing expenses by the number of new customers acquired during…
7 min read
Insights & Guides
The Retail Analytics Blog
Practical guides on profitability, marketing return, inventory and customer value for Shopify, multi-channel, wholesale and TikTok Shop brands.
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Customer Analytics
How to Reduce Stockouts Without Overstocking Your Warehouse
Every growing Shopify store faces the same challenge. Order too little and you lose sales. Order too much and cash gets tied…
7 min read
Customer Analytics
How to Identify Your Most Profitable Customers and Find More of Them
Most Shopify stores generate the majority of their profit from a surprisingly small group of customers. In many cases, the top 20%…
6 min read
Customer Analytics
What Is a Good Customer LTV for a Shopify Store?
A good customer LTV for a Shopify store is typically $168 over 3 years on average, with top performers reaching $250-$450 or…
7 min read