Profit & Cash Flow Clarity for a UK Wholesale & Distribution Business
A London-based wholesale distributor was growing in revenue but shrinking in confidence. Cash flow was unpredictable, overdue payments were piling up, and the finance team spent hours every week reconciling numbers that never quite added up. We gave them real-time financial visibility — and eliminated the manual work entirely.
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Client Overview
Growing Revenue. Shrinking Clarity. Unpredictable Cash.
A wholesale distribution business based in London had been operating for over a decade, supplying retail brands across the UK and Europe. Revenue was steady but cash flow was anything but. Payments came in at different times from different buyers, invoices were tracked in spreadsheets, and the finance director spent most of Monday mornings manually pulling together a picture of where the money actually stood.
There was no real-time view of which accounts were overdue, which buyers were most profitable, or how margins varied across their product range. Every financial decision — from stock purchasing to payment terms — was being made with incomplete information.
Four Financial Visibility Problems Limiting the Business
No real-time cash flow view
Cash position was only updated manually on a weekly basis — leaving the business exposed to unexpected shortfalls between reporting cycles
Overdue payments going unnoticed
With invoices tracked across spreadsheets, overdue accounts often weren’t followed up until weeks after the due date — damaging cash flow predictability.
Unknown margin by buyer and product
Revenue looked healthy but true margin — after fulfilment costs, returns, and discounts per buyer — was never calculated consistently.
6 hours of manual reporting every week
The finance team spent Monday mornings reconciling billing systems, banking data, and spreadsheets before any strategic decision could be made.
Real-Time Financial Intelligence Across the Whole Business
We connected their billing system, banking data, and order management platform into a unified analytics foundation — then built dashboards that gave the leadership team financial clarity in real time, without any manual work.
Cash Flow Dashboard
- Real-time cash position updated daily
- Receivables by age and buyer
- Upcoming payment forecasting
- Overdue account alerts
Profitability by Buyer & Product
- Gross margin per buyer account
- True margin after fulfilment and returns
- Revenue vs profit comparison by SKU
- Discount impact on overall margin
Order & Sales Performance
- Revenue by buyer and product category
- Order volume trends by period
- Top and bottom performing accounts
- Seasonal demand patterns.
Automated Reporting
- Billing system fully connected
- Banking data integrated automatically
- Weekly financial summary auto-generated
- No manual reconciliation required
From Weekly Guesswork to Daily Financial Clarity
Within 6 weeks the finance team had a live view of cash, receivables, and profitability — and the Monday morning reconciliation marathon became a thing of the past.
Overdue invoices reduced
Cash flow stability improved
Average order value
Saved weekly on reporting
"We used to start every week not really knowing where our cash stood. Now I open the dashboard on Monday morning and I can see exactly what's overdue, what's coming in, and what our margin looks like by account. It has genuinely changed how we run the business — and the time we've saved on reporting alone has paid for the subscription many times over."
- Finance Director
Wholesale & Distribution Business · London, UK
- Case Study Details
- Industry Wholesale & Distribution
- Platform B2B Wholesale
- Location London, UK
- Channels Mid-sized
- Revenue range £2M–£5M/yr
- Plan used Advanced
- Services Delivered
- Data Sources Connected
- Is your cash flow clear — or just manageable?
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Is Your Cash Flow Clear — or Just Manageable?
Book a free strategy call. We’ll show you what financial clarity is possible for your wholesale or distribution business.
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