Revenue by product is easy to see. Profit by product is where most retail brands are flying completely blind. We show you which SKUs are genuinely worth stocking, promoting, and expanding — and which ones are costing you more than they earn.
Which products generate the highest profit — not just the most revenue?
Which SKUs have the highest return rates — and why are customers sending them back?
Which product categories are growing — and which are in decline?
Are there bundling opportunities between high-performing products?
Which products should I promote — and which ones should I quietly discontinue?
What is the sell-through rate on new product launches versus existing lines?
A product can be your top revenue earner and still be unprofitable after returns, discounts, and COGS. Without margin-level visibility, you cannot see this.
A SKU with a 20% return rate is destroying margin silently. Without return rate tracking by product, these problems compound for months before anyone acts.
Marketing budgets often go to products with big revenue numbers — not necessarily the ones with the healthiest margins or the most growth potential.
Decisions about what to keep, expand, or discontinue should be driven by data on margin, sell-through, and return rate — not category manager intuition.
Without historical sell-through data, every new product launch is evaluated in isolation rather than against a meaningful performance baseline.
Products frequently bought together — but not yet sold together — represent margin-accretive bundling opportunities that only appear in purchase pattern data.
Every metric is chosen because it tells you something actionable about which products to back and which to cut.
Built and managed by our team — every visual is designed to answer a specific product question for your business.
Here is what changes when you have real product-level visibility across your entire range:
Cut underperforming SKUs with confidence — backed by margin, sell-through, and return rate data rather than gut feel or supplier pressure.
Ensure your highest-margin SKUs are always in stock, correctly priced, and front and centre in your marketing campaigns.
Identify the SKUs driving the most returns — and investigate whether the issue is sizing, quality, product description, or photography.
Understand margin at every price point so you can adjust pricing — especially during promotions — without accidentally making your best products unprofitable.
Compare every new product launch against your historical sell-through and margin benchmarks — so you know within weeks whether it is performing or not.
Use purchase pattern data to identify the combinations customers naturally gravitate toward — and formalise them as bundles to grow AOV profitably.
Managing 50+ SKUs and needing clarity on which products are genuinely worth growing and which are quietly draining margin
Making assortment, range planning, and OTB decisions who need reliable sell-through and margin data at the SKU level
Who want to make smarter product investment decisions without spending hours manually pulling performance reports every month
Book a free 30-minute strategy call. We will review your product data and show you where the biggest margin opportunity is hiding.