Revenue & Marketing Optimization
for a Shopify D2C Fashion Brand
A growing fashion brand was spending heavily on Meta and Google Ads — but had no unified view of which spend was actually profitable. We connected all their data sources and gave them full clarity over true marketing ROI, customer lifetime value, and product profitability.
A Fast-Growing Shopify Brand Flying Blind on Profitability
A growing Shopify-based fashion brand in California had built a loyal customer base through Meta Ads and Google Ads — spending over $80,000 per month across both platforms. On the surface, revenue was growing. But the founder had no way to know which campaigns, products, or customer segments were actually generating profit after returns, discounts, and ad spend were accounted for.
Their data lived in four separate places — Shopify, Google Analytics, Facebook Ads Manager, and Klaviyo — and each platform reported different numbers. ROAS looked great in Meta Ads Manager but felt wrong when compared against actual revenue in Shopify. The leadership team was making major budget decisions based on numbers they didn't fully trust.
Four Problems Costing Real Money
No single source of truth
Marketing ROAS looked different in every platform, confusing the leadership team and making budget decisions unreliable.
Rising cost per acquisition
They couldn't track real-time CAC, true ROAS, LTV, and conversion rates together — making it impossible to optimise spend.
Inaccurate profit margins
COGS, shipping, discounts, returns, and marketing spend were never combined — so true product profitability was unknown.
Product performance confusion
It was unclear which products were truly profitable versus which were only driving revenue — a critical distinction at scale.
Four Interconnected Dashboards — One Clear Picture
We connected all four data sources into a single analytics foundation and built four dashboards that answered the questions the business actually needed to run on.
Customer Lifecycle Dashboard
- Repeat purchase rate by cohort
- Customer LTV by traffic channel
- Customer journey funnel
- New vs returning customer split
Profitability Engine
- Net revenue after refunds & discounts
- True cost of goods sold
- Ad spend allocation per product
- Net profit per SKU & campaign
Data Connection Across All Channels
- Shopify orders, refunds & COGS
- Meta Ads + Google Ads performance
- Google Analytics traffic & conversions
- Klaviyo email revenue attribution
Marketing & ROAS Dashboard
- Platform ROAS vs true blended ROAS
- CAC vs LTV ratio by channel
- Funnel performance by campaign
- Ad spend efficiency by audience
Clear Numbers. Confident Decisions. Real Growth.
Within 60 days of going live, the brand had full clarity over where their money was going — and where it was being wasted. Here's what changed:
"Before this, growing our brand felt like guesswork. Now every marketing decision is backed by real data. We can clearly see which customers return, which products actually make money, and which ads drive real profit. It has completely changed how we run the business."
Could Your Retail Brand
Grow Smarter?
Book a free 30-minute strategy call. We'll review your current data setup and show you exactly what clarity is possible for your business.
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