Shopify & DTC Brands
Everything a Shopify Founder Needs - All in One Place
Shopify analytics dashboard offers a clean and complete view of sales happening across your business. It offers everything your native Shopify cannot offer. As your brand grows, you need e-commerce data analytics solutions that bridge the gaps between sales, marketing, profitability, and customer data.
$500K - $20M in revenue
- Sales Analytics
- Customer Analytics
- Product Analytics
- Inventory Analytics
- Marketing Analytics
- Financial and Profitability Analytics
- TikTok Shop Analytics
- years in retail data
- 9+
- Analytics Services
- 6+
- Retail Focused
- 100+
- Clients Served
- USA
The Problem
Your Shopify Data Shouldn’t Make You Work Hard
Shopify data is too scattered to make complete sense of it. Ecommerce data analytics helps Shopify and DTC founders find insights across scattered data from sales, marketing, customers, and revenue channels.
Advertising platforms, Google, Meta, and Shopify use different metrics to collect and present data, leading to misaligned numbers.
Every week someone exports orders, ad spend, and email results into a spreadsheet, and every week a formula or a column breaks.
Shopify shows orders, not customers. Without lifetime value and repeat rate, you cannot tell which segments deserve your retention budget.
Each ad platform claims the same sale, so platform-reported ROAS adds up to far more than the revenue you actually made.
You don’t need more reports - you need one reliable dashboard that interprets numbers from different channels in one cohesive analysis.
Questions We Answer
What Questions Should Your Data Answer About Profitability?
- Which customers have the highest customer lifetime value?
- What is the true blended ROAS across every channel?
- Which products are bringing the most value?
- Is growth sustainable?
- Which marketing channels deserve more attention and investment?
- Where are we losing customers and why?
- What is the retention rate?
- Do we need an internal analyst to understand profitability data?
Stop reconciling data manually. Get a unified view of all channels.
Recommended Services for This Industry
Retail Analytics Built Around Your Shopify Business
The right analytics should give you the right answers to the most critical questions without adding another disconnected report to the mix. Our services connect the data behind customers, sales, and marketing to help Shopify and DTC brands understand profitability across channels.
Know Your Valuable Customers
Shopify customer analytics tells you which customers are driving long-term growth through repeat purchases, LTV, retention, and customer segmentation.
Calculate True ROAS
See your blended marketing return across sales channels and measure true profitability, not just platform-reported revenue.
Get Revenue Clarity Across Channels
Learn about the channels producing the most profit margin and explore the sales trends worth more attention and investment.
Know Your True Profit
Look beyond the numbers to understand the true profit margin and the money that your business actually gets to keep.
See It In Action
See Your Shopify Business Beyond the Native Dashboard Reports
What You Get
Analytics That Gives You Clear Answers, Not Just Another Report
Our managed e-commerce data analytics gives you an accurate and complete view of overall store performance.
Book a FREE Strategy Call-
Unified Dashboard
Connect your Shopify store with email data and advertising platforms to get a complete profitability picture of your store.
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True Customer Value
Track customer retention and LTV across your store to understand which segments are driving growth.
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Real Marketing ROI
Get blended ROAS from across your store and connected channels to understand overall returns.
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Monthly Insights
Get monthly reports on what matters most and needs your attention, with detailed insights drawn from store data.
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Recommended Actions
Get a step-by-step action plan for what to do next without any internal team or analyst for recommendations.
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No Analyst Required
Get ongoing analytics support without hiring an internal analyst team to manage data reconciliation and reporting.
KPIs Shopify & DTC Brands Care About the Most
Three Metrics That Tell You More Than Revenue Alone
The most important Shopify KPIs connect revenue to customer behaviour and marketing efficiency to give you a clear picture of profitability and growth.
Customer Lifetime Value (LTV)
Shows the amount of revenue generated by a customer over their relationship with your business.
Blended ROAS
Shows the overall revenue generated from the combined advertising spend across all sales or marketing channels.
Repeat Purchase Rate
Shows how many customers make repeat purchases from your Shopify store and where exactly they come from.
Business Decisions
What Can Analytics Help Your Shopify Business Decide?
Good analytics can help you learn where to invest more, where to reduce marketing spend, and how to protect margins.
Reallocate Ad Budget
Learn where to move advertising spend for better margins.
Focus Retention on High-LTV Customers
Find customers that bring you the most long-term value.
Protect Margins While Scaling
Understand the overall costs behind growth and profit margins.
Set Sustainable CAC Targets
Use actual customer value to set acquisition targets that support profitability.
Improve Retention and Loyalty
Identify customers’ repeat purchase behaviour to build loyalty programs.
Plan Growth Around Profit
Build your growth strategy around factors that contribute to profitability.
Managed Process
Your Shopify Analytics, Managed For You
We manage the analytics process, so you don’t have to spend time building reports.
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Connect
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Organise
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Analyse
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Interpret
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Recommend
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Review
Case Study
Turning Growing Revenue Into Clear Marketing Decisions
This Shopify and DTC brand was growing in revenue, but couldn’t figure out the channels responsible for profitability. We connected marketing, sales, and product into a single managed dashboard, extracting critical insights to identify valuable, profitable factors.
Revenue was growing, but the client couldn't figure out which channels were driving profit.
We connected product, marketing, sales, and customer data into one managed dashboard.
Amazon was creating disproportionate revenue, while Shopify average order value was declining. The single dashboard combined the blended analytics and offered a detailed look into profitability.
We achieved +32% marketing spend efficiency within 60 days, roughly $9,600/month back in reinvestable budget.
Business Impact
Within 60 days
Related Resources
Go Deeper into Your Shopify Data
Common Questions
FAQ
We need access to your Shopify store and relevant advertising platforms to connect customer, email, marketing, sales and other important data to draw analytical insights. The exact access requirements depend on your overall reporting needs.
Shopify reports on what happens inside the store. We add advertising, email and cost data to it, reconcile the numbers and interpret them for you, so you get customer lifetime value, blended ROAS and true profit, not just orders and sessions.
Usually from around $500K in annual revenue the questions about acquisition cost, retention and margin become expensive to get wrong, which is where a managed service pays for itself. Below that, we are happy to point you to the free Shopify Health Check first.
Yes. We take total advertising spend across every platform and compare it with the revenue Shopify actually recorded, so the blended figure is not inflated by platforms claiming the same sale.
You can start with the analytics service that answers your most urgent question, such as customer or marketing analytics, and add others later. Most Shopify brands combine customer, marketing and financial analytics in one dashboard.
Direct-to-consumer: brands that sell to customers through their own store, such as Shopify, rather than only through retailers or marketplaces.
No. The service is fully managed. We connect the data, maintain the dashboard and deliver monthly reporting with clear recommendations, so there is nothing to build or maintain on your side.
A monthly report covering revenue by channel, customer lifetime value and repeat rate, blended ROAS, profitability, and a short list of recommended actions for ad budget, retention and margin.
See What Your Shopify Business Is Really Telling You
Get a clear view of your overall Shopify store’s growth and profitability with a single dashboard. No need to hire an internal team. Book your free 30-minute call and learn how we can help you scale your Shopify store.
- Free Consultation
- No Commitment
- No Technical Knowledge Required