Wholesale & Distribution Analytics
Buyer-Level and Account-Level Clarity
Standard ERP reports show revenue without explaining the whole picture. Our wholesale data analytics connects order, buyer, account, and inventory data to give you buyer-level and account-level clarity and a deeper understanding of profit margins.
$5M - $50M in revenue
- Sales Analytics
- Customer Analytics
- Product Analytics
- Inventory Analytics
- Marketing Analytics
- Financial and Profitability Analytics
- TikTok Shop Analytics
- years in retail data
- 9+
- Analytics Services
- 6+
- Retail Focused
- 100+
- Clients Served
- USA
The Problem
Your ERP Report Doesn’t Give You All the Answers
You need to know which buyers are profitable and where you are losing money.
A buyer generating significant revenue is not necessarily delivering the strongest return. Fulfilment costs, discounts and payment terms can change the entire picture, so buyer profitability analytics shows which accounts are truly worth their terms.
Reorders are placed on last season’s feel rather than on account demand, so fast movers run short while slow lines tie up cash in the warehouse.
Order cycles and payment terms differ by account, so the cash you expect at month end rarely matches what arrives.
The ERP records orders and invoices, but not the cost of serving each account, so profit by buyer, product and region stays invisible.
An ERP report you only partially trust cannot become a strategy.
Questions We Answer
Questions Every Wholesaler and Distribution Business Must Answer to Understand Profit
- Which buyers are actually profitable, regardless of the revenue they generate?
- Where does our cash flow stand across every account’s order cycle?
- Which accounts have earned better payment terms, and which contribute less and cost more?
- How much inventory should we hold for each account, product and region?
- Which products are purchased most by our buyers and regions?
- Are our prices profitable across account types after fulfilment costs, terms and discounts?
Stop relying on automated reports you can’t trust. Get true account-level profit.
Recommended Services
Recommended Services for This Industry
Know Exactly What Each Buyer Keeps
Buyer profitability analytics shows the true profit by account and buyer after fulfilment costs, payment terms and discounts, so you can see which customer relationships contribute to your bottom line.
Stop Guessing on Reorders
Know exactly what is moving fast, what is slow, and where inventory is tying up cash, so you can make better replenishment and purchasing decisions.
Revenue Clarity by Account
See revenue across accounts, buyers and segments, where sales come from and how performance changes over time.
Know Which Products Move in Wholesale
Identify slow-moving and fast-moving products across regions and accounts for a clear view of demand and product performance.
See It In Action
See a Clear Picture Behind Your Wholesale Data
Managed Wholesale Analytics
What You Get
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Buyer-Level Profitability
Understand which accounts are worth serving and what profit they contribute after fulfilment costs, discounts, and payment terms.
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Cash Flow Visibility
See order cycles and expected cash clearly to support better financial planning.
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Inventory Clarity
Identify which products are tying up cash and which need to be reordered.
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Monthly Insights
Get monthly updates explaining what your wholesale data reveals about performance.
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Recommended Actions
Get data-informed recommendations for decisions about accounts, pricing, inventory and cash flow.
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No Analyst Required
We handle the analytics process, so your team focuses on using the insights instead of building reports.
KPIs We Track
KPIs Wholesale & Distribution Businesses Care About Most
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01
Buyer Profitability
Identify which accounts generate real profit after fulfilment costs, discounts and payment terms, and exactly what value each buyer brings to your business.
KPI Library: Buyer Profitability -
02
Wholesale Cash Flow
See the cash expected across order cycles and accounts and when the funds will actually arrive, for a clearer view of financial planning.
KPI Library: Wholesale Cash Flow -
03
Account-Level Revenue
Track revenue by buyer account and segment to see where sales are concentrated and how each account contributes to overall performance.
KPI Library: Account-Level Revenue
Business Decisions
Make Better Decisions with a Clear View
Renegotiate Terms with Confidence
Make informed decisions about payment terms, account agreements and discounts based on each buyer’s profitability.
Free Up Working Capital
Find slow-moving inventory and see exactly where cash is tied up, so you can put resources to better use.
Prioritise High-Value Accounts
Identify the buyers contributing the most profit, so your team focuses on the accounts that lift performance.
Plan Smarter Reorders
Use product movement and demand patterns to make purchasing decisions that avoid unnecessary stock.
Forecast Cash Flow Accurately
Review order cycles and payment terms across accounts to predict incoming cash and plan ahead.
Improve Pricing by Account Type
See how fulfilment costs, terms and discounts affect margins to guide pricing across buyer accounts.
Your Wholesale Analytics, Managed For You
Wholesale Analytics Made Easier for Your Team
We take care of every step of the analytics process, from organising your data to delivering actionable insights, so your team can concentrate on decisions.
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01
Connect
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02
Organise
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03
Analyse
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04
Interpret
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05
Recommend
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06
Review
Proof
From Wholesale Data to Better Business Decisions
Decision flow
Related Resources
Resources for Better Wholesale Decisions
Wholesale KPI Scorecard
Identify the key metrics behind cash flow, buyer profitability, inventory and overall wholesale performance.
What Is Buyer Profitability?
Learn how to measure the real value of each buyer by looking past revenue to fulfilment costs, discounts, and payment terms.
What Is Wholesale Cash Flow?
Understand how order cycles and payment terms affect the cash available to run and grow your wholesale business.
Why Your ERP Report Doesn’t Tell You Who’s Actually Profitable
Why an ERP report cannot reveal the full profitability of each account, and which insights fill the gaps.
Common Questions
FAQ
We need data from your ERP or order management system, account information, sales data, and inventory data. Where relevant, data from your wholesale point of sale can be included in the analysis too.
An ERP records orders and invoices. We add the cost of serving each account, such as fulfilment, discounts, rebates and payment terms, and connect it to inventory, so you see profit by buyer, product and region rather than revenue alone.
Yes. Each account gets its own margin after fulfilment costs, discounts and the cost of its payment terms, so buyers can be ranked by the profit they bring rather than by order volume.
Yes. We combine open orders, invoice dates and each account’s actual payment behaviour to show the cash you can expect over the coming weeks, not just what the terms say.
Yes, and they work best together. Account demand feeds the reorder view, and slow-moving stock is valued so you can see the working capital it ties up.
No. The service is managed: we connect the data, maintain the calculations and explain the results in plain language with recommended actions every month.
A monthly report covering buyer profitability, account-level revenue and margin, expected cash, slow-moving inventory and a short list of recommended actions on terms, pricing and reorders.
See Which Buyers Are Truly Profitable
Get a clear view of buyer profitability, cash flow and account performance. Book a free 30-minute strategy call to discuss your wholesale analytics needs and see how better data can support your business decisions.
- Free Consultation
- No Commitment
- No Technical Knowledge Required