Know which marketing spend is generating real returns — and cut what is not
Most retail brands are wasting a significant portion of their marketing budget without knowing it. We show you exactly which channels, campaigns, and audiences are generating profitable revenue — so you can stop guessing and start allocating with confidence.
You cannot see which channel actually drives revenue
Platform-reported ROAS is inflated by attribution overlap. Without cross-channel attribution, you are likely double-counting and overpaying for channels that are less effective than they appear.
Marketing spend grows but profit does not
Revenue from paid channels looks healthy — until you subtract COGS, returns, and ad costs. True marketing profitability is invisible without proper cost accounting.
Budget decisions are based on platform dashboards
Meta and Google report their own performance in their own favour. You need an independent view of what is actually driving revenue across all channels simultaneously.
CAC is rising and you do not know why
Customer acquisition cost creep is one of the most common silent killers of retail growth — and it only becomes visible when you track it consistently across channels.
Email performance is not tied to revenue outcomes
Open rates and click rates do not tell you whether your email programme is actually driving incremental purchases — or just re-engaging customers who would have bought anyway.
Bundling opportunities go undiscovered
Pulling performance data from Meta, Google, Klaviyo, and Shopify separately — then reconciling it — is a weekly time drain that should be completely automated.
Every metric is chosen to give you an independent, accurate view of what your marketing spend is actually delivering.
ROAS by channel
Return on ad spend calculated independently — not relying on platform-reported numbers that tend to flatter themselves through attribution overlap.
Customer acquisition cost (CAC)
The true cost to acquire a new customer by channel — tracked monthly so you can spot CAC creep before it starts eroding your unit economics.
Revenue by marketing channel
How much revenue each channel is actually generating — Meta, Google, Email, Organic, Referral — in one unified view rather than separate platform dashboards.
Email open & click rate
Engagement metrics from your email programme — tracked over time to identify declining deliverability, list fatigue, or content performance issues.
Blended CAC
Your overall cost to acquire a customer across all channels — the most honest measure of marketing efficiency that accounts for your full spend picture.
Campaign performance
Individual campaign revenue, spend, and ROAS — so you know which specific campaigns to scale, adjust, or cut based on real return data.
Stop spreading spend evenly across channels. Shift budget toward what is actually working — backed by independent attribution data, not platform self-reporting.
Cut underperforming campaigns fast
Identify campaigns delivering below your minimum ROAS threshold and cut or restructure them before they drain your monthly marketing budget.
Scale what is working with confidence
When you know a campaign is genuinely profitable at current spend levels, you can scale it with confidence rather than hoping the numbers hold up.
Optimise your email programme for revenue
Move beyond open rates. Understand which flows and campaigns are driving actual incremental purchases — and optimise accordingly.
Set sustainable CAC targets by channel
Use LTV data to set the maximum CAC you can afford per channel — and hold every campaign accountable to that threshold before scaling spend.
Negotiate smarter with agencies
Arrive at agency reviews with your own independent performance data — so you can have informed conversations about what is actually working rather than accepting their reporting at face value.