Stop guessing if you are actually profitable — see exactly where margin is being lost
Revenue is vanity. Profit is sanity. Most retail brands know their top line but have no clear view of what is left after discounts, returns, refunds, COGS, and marketing costs. We show you your true profitability — down to the product, channel, and campaign level.
Many retail brands are growing top-line revenue impressively while margin quietly erodes. Without true P&L visibility you cannot tell if growth is actually profitable.
Discounts and promotions are not properly accounted for
Promotional revenue often looks healthy in Shopify reports — but those reports do not show you the true margin impact when discounts, higher return rates, and COGS are included.
Returns and refunds are invisible until month-end
Most brands see the cost of returns far too late. By the time refund costs hit, the decisions that caused them — overpromising, poor product photography, sizing issues — are long past fixing.
Channel profitability is guesswork
Amazon might drive strong revenue — but after fees, fulfilment, and returns, is it actually your most profitable channel? Without channel-level P&L you simply cannot know.
COGS are not properly tracked against revenue
Without accurate COGS tracking by product and channel, every margin calculation is an approximation — and those approximations compound into major decision-making errors over time.
No single source of truth for financial reporting
Finance data sits in Shopify, accounting software, spreadsheets, and bank statements — with no single reconciled view that everyone on the team can trust and act from.
Every metric is chosen to give you an independent, accurate view of what your marketing spend is actually delivering.
Gross margin %
Revenue minus cost of goods sold — tracked by product, category, and channel so you know where margin is healthy and where it is being squeezed.
Net profit after returns
Your true bottom line — revenue minus COGS, returns, refunds, and fulfilment costs. The number that tells you whether growth is actually creating value.
COGS
Cost of goods sold tracked accurately by product and channel — the foundation of every meaningful margin calculation across your entire business.
Contribution margin by channel
Revenue minus all variable costs per channel — so you can rank your sales channels by true profitability rather than just revenue volume.
Refund rate impact on profit
The true cost of your refund rate — not just the refund value itself, but the combined impact of lost revenue, return shipping, and reprocessing costs.
P&L visibility by channel & product
A clear profit and loss view broken down by every channel and product line — so strategic decisions about where to grow and where to cut are grounded in real numbers.
See exactly which products, channels, and promotions are destroying margin — and address the root causes rather than discovering them at year-end.
Make promotions genuinely profitable
Before launching your next promotion, model the true margin impact — including the typically higher return rate that follows discounting — to ensure it actually adds profit.
Prioritise your most profitable channels
Use channel-level contribution margin to guide investment decisions — and stop subsidising low-margin channels with revenue from your most profitable ones.
Reduce your true cost of returns
When you see the full cost of your return rate — including shipping, reprocessing, and lost revenue — the ROI of fixing the root causes becomes very clear very quickly.
Present credible financials to investors
Replace spreadsheet P&Ls with clean, consistent financial reporting that investors, advisors, and lenders can trust — and that you can update without manual reconciliation.
Set pricing that protects your margin
With accurate COGS and channel cost data, you can price products and set discount floors that ensure every sale contributes positively to your bottom line.